Sarah Jones graduated from college in 2007 planning to be an artist."One day I had a big art show and started thinking about what's the end of the road with this art thing," the 29-year-old says."The pinnacle is being really well known and winning awards, and I was like, 'I don't really care about that' — what I really cared about was making a difference in peoples' lives.

She then moved to San Francisco, and in 2014 she decided she would branch out and start her own company, Introverted Alpha, which helps "smart, introverted men become benevolent badasses and attract women naturally." "When I was working with [Adam], I found that linear, logical men were my very favorite to coach," she says.

"I realized most of the men in my life have been that way: my dad, my boyfriend, my ex-boyfriend, my brother, and most of my clients are all the engineering types.

They're just a pleasure to coach because I'd been around them and loved them so much in my personal life that I think it flowed into the coaching." After completing Ramit Sethi's Zero to Launch program in early 2014, Jones launched her business that summer.

For the first few months, business was slow as she kept her job with Gilad and used her salary to stay afloat.

"Most of my clients are very good looking and social, but they have built up all this tension around this one thing, and they don't want to be creepy and weird." "I even made a program called First Touch to First Kiss because my clients loved the ten-step sequence," Jones says.

"Once everything is broken down in that logical way, the same way their minds work, they can do it.

I just demystify the process." After a client applies to work with her, Jones evaluates their applications and accepts only clients who she feels largely have their careers and health in order, and are ready to turn their attention to dating — roughly 40% of applicants.

"I think I made a sale or two in August, and in September I don't know if I had any sales. In October she brought in a few thousand, and November was when things started picking up. "After that, I knew what I did to get to that point and I knew I could repeat it — and I have." She credits her improvement in branding, positioning, and marketing to the book "Convert: The Simple Little Formula That Sold Million Worth of Products & Services Online" by Frank Kern, as well as to her friend Lauren Anderson of Moonshot.us, and to Sethi's course.

Now, her months range from ,000 to ,000, and the average since November has been about ,000 a month.