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Through research and soul searching, I came up with at least 25 reasons why my own name was the best choice for my business.

Of course, I’d research and soul search a little more and find another 25 reasons why naming my business something more catchy and descriptive was better.

The worst part about deciding what to name my business was how deeply I tortured myself, my friends and the people I love trying to figure it out!

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The issue I was wrestling with: deciding what to name my business.

I couldn’t figure out whether I should name my business something catchy, descriptive and memorable, or name my business after myself. I circled around in this creative cul-de-sac for longer than I care to admit. Plus, it was holding me back from moving ahead on everything else.

After all, the name of my business informed what my website would be, my email, what logo I’d design, what I’d put on business cards, what my “legal” business would be, if people would remember me, if they’d take me seriously in the first place (or so I thought) and yada, yada, yada.

As a young and totally inexperienced entrepreneur, I investigated this sticky “how to name my business” issue from every angle I could think of.